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\To the Trade/

A functional web presence can have a big impact on the interaction between you and your clients. Our approach marries your product database and your client listings in an online source. From this source web sites are published to the trade as well as to the end consumer. Focusing on and updating this one source for any marketing information avoids mistakes and puts the most accurate information at the fingertips of your clients.

Retailers welcome any support handed to them in accomplishing their goals. Pricing, availability and options are included in an online catalog that will produce price lists, catalog pages and tearsheets personalized for any account (re: pricing structure, exclusives, company names).

  • present your company (mission, values, history, team etc.)
  • record your news (new intros, market reports, changes etc.)
  • offer your poduct pogram (literal shopping environment!)
  • present your market showroom
  • provide services (frequent questions, care etc.)
  • feed your marketing (coop programs, surveys, collaterals)

Sales tips, market information, substitute products, sales analysis, comparison with average accounts are ways to help the retail client in improving their sales with your products.

See here what it takes to integrate the internet into your marketing.