
\To the Trade/
A functional web presence can have a big impact
on the interaction between you and your clients. Our approach
marries your product database and your client listings in
an online source. From this source web sites are published
to the trade as well as to the end consumer. Focusing on
and updating this one source for any marketing information
avoids mistakes and puts the most accurate information at
the fingertips of your clients.
Retailers welcome any support handed to them
in accomplishing their goals. Pricing, availability and
options are included in an online catalog that will produce
price lists, catalog pages and tearsheets personalized for
any account (re: pricing structure, exclusives, company
names).
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present your company (mission, values,
history, team etc.)
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record your news (new intros, market reports,
changes etc.)
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offer your poduct pogram (literal shopping
environment!)
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provide services (frequent questions,
care etc.)
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feed your marketing (coop programs, surveys,
collaterals)
Sales tips, market information, substitute
products, sales analysis, comparison with average accounts
are ways to help the retail client in improving their sales
with your products.
See here
what it takes to integrate the internet into your marketing.
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