\To the Public/
Sites accessible to the public primarily focus
on developing a consumer relationship. Brand building efforts
are built by
-
company information (mission, values,
history)
-
service orientation (care, tips, frequent
questions)
-
performance (communication of quality)
-
selection (comprehensive presentation
of product catalog)
-
marketing surveys (aiding product development)
-
news communication (products, events)
All catalog information ends in a directive to the closest
retailer (which may vary in the case of exclusivity). In the
case of advertising campaigns the sites should be able to
expand on the advertising message and again ultimately direct
traffic to the retail distribution partner. View an example
of an interface here.
See here
what it takes to integrate the internet into your marketing.
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